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Everything you need to know about using, buying, and selling on Ornamart.
Platform terms
General Terms of Service
Effective April 18, 2026 · Updated April 23, 2026These Terms of Service ("Terms") govern your use of the Ornamart mobile application and website (collectively, the "Platform"). By registering or using the Platform, you agree to be bound by these Terms.
1. About Ornamart
Ornamart is an online marketplace that connects buyers ("Customers") and sellers ("Sellers") of jewellery and ornaments. Ornamart acts as an intermediary platform and is not the manufacturer or direct seller of any product listed on the Platform, unless explicitly stated.
2. Eligibility
- You must be at least 18 years of age to use the Platform.
- By using the Platform, you represent that you have the legal capacity to enter into a binding agreement.
- Sellers must be individuals or businesses legally permitted to sell goods in India and must complete the required KYC verification.
3. Accounts
- You are responsible for maintaining the confidentiality of your account credentials.
- You are responsible for all activity that occurs under your account.
- You must provide accurate and up-to-date information during registration.
- We reserve the right to suspend or terminate accounts that violate these Terms.
4. Seller Responsibilities
Sellers agree to:
- List only genuine products that match the photos, descriptions, and specifications provided.
- Fulfil orders promptly and within the stated processing time.
- Package products securely to prevent damage during transit.
- Comply with all applicable laws, including GST regulations.
- Not list counterfeit, prohibited, or restricted goods.
- Maintain accurate stock levels and remove out-of-stock listings promptly.
Sellers acknowledge that Ornamart may remove listings, suspend accounts, or withhold payouts if these responsibilities are not met.
5. Customer Responsibilities
Customers agree to:
- Provide accurate delivery addresses and contact information.
- Grant location permission when using the "Use My Location" feature (optional). Location data is used solely to auto-fill address fields and improve delivery accuracy.
- Make payments in good faith and not initiate fraudulent disputes.
- Record an unboxing video when receiving orders (required to raise damage or wrong-item complaints).
- Raise complaints within 2 days of delivery.
6. Orders and Payments
- All prices are listed in Indian Rupees (INR) and are inclusive of applicable taxes unless stated otherwise.
- Payments are processed securely by Razorpay. Ornamart does not store payment credentials.
- An order is confirmed only after successful payment.
- Ornamart reserves the right to cancel orders in cases of pricing errors, stock unavailability, or suspected fraud.
7. Shipping
- Shipping is handled through Delhivery and other logistics partners.
- Estimated delivery times are indicative and not guaranteed.
- Ornamart is not liable for delays caused by logistics partners, natural events, or circumstances beyond our control.
8. Returns, Refunds, and Exchanges
Please refer to our Return, Refund & Exchange Policy for full details.
In summary:
- Complaints must be raised within 2 days of delivery.
- An unboxing video is required to support any damage or wrong-item claim.
- Returns are accepted only for: damaged items, wrong items, or items materially not matching the listing.
- No returns for change of mind, size/colour preference, or personal dislike.
9. Dispute Resolution
- Disputes between buyers and sellers are mediated by Ornamart.
- Ornamart's decision on disputes is final and binding on both parties.
- Ornamart reserves the right to issue refunds, withhold payouts, or take other corrective action as deemed appropriate.
10. Intellectual Property
- All content on the Platform (logos, design, text, software) is owned by or licensed to Ornamart.
- Sellers retain ownership of their product photos and content but grant Ornamart a non-exclusive licence to display and promote that content on the Platform.
- You may not copy, reproduce, or distribute Platform content without written permission.
11. Prohibited Conduct
You must not:
- Use the Platform for any unlawful purpose.
- Post false, misleading, or fraudulent listings or reviews.
- Attempt to circumvent the Platform to conduct transactions directly with buyers/sellers.
- Interfere with the Platform's technical systems or security.
- Harass, abuse, or harm other users.
12. Limitation of Liability
- Ornamart is a marketplace platform and is not liable for the quality, safety, or legality of products listed by sellers.
- To the maximum extent permitted by law, Ornamart's total liability for any claim arising from use of the Platform is limited to the value of the transaction in dispute.
- Ornamart is not liable for indirect, incidental, or consequential damages.
13. Indemnification
You agree to indemnify and hold Ornamart harmless from any claims, losses, or damages (including legal fees) arising from your violation of these Terms or your use of the Platform.
14. Termination
- You may delete your account at any time via Settings → Delete Account or at ornamart.in/delete-account.
- Ornamart may suspend or terminate your account for violation of these Terms, fraudulent activity, or any other reason at our discretion, with or without notice.
- Upon termination, pending payouts (for sellers) will be processed after any applicable hold period and deductions.
15. Governing Law
These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in India.
16. Changes to These Terms
We may update these Terms from time to time. Continued use of the Platform after changes constitutes acceptance of the updated Terms. We will notify users of material changes via the app or email.
17. Contact Us
Ornamart
Email: support@ornamart.in
Website: ornamart.in
Platform terms
Returns, Refunds & Exchanges
Effective April 18, 2026 · Updated April 18, 2026At Ornamart, we want every purchase to be a great experience. This policy explains when returns, refunds, and exchanges are accepted, and how the process works.
1. Complaint Window
All complaints must be raised within 2 days (48 hours) of delivery. Complaints raised after this window will not be accepted, except in cases of proven courier delay in delivery notification.
2. Unboxing Video — Mandatory Requirement
The video must:
- Start before the package is opened — outer packaging must be visible and intact at the start.
- Continuously record the full unboxing without cuts or pauses.
- Clearly show the item(s) received and any damage or discrepancy.
Without an unboxing video, we are unable to process damage or wrong-item claims. This protects both you and the seller from fraudulent claims.
3. Accepted Reasons for Return / Refund
We accept returns and refund requests only in the following cases:
| Reason | Eligible? |
|---|---|
| Item damaged or broken on delivery | ✓ Yes |
| Wrong item received (wrong product, colour, or quantity) | ✓ Yes |
| Item materially does not match the listing description or images | ✓ Yes |
| Item not received (lost in transit) | ✓ Yes |
4. Reasons NOT Accepted for Return / Refund
The following are not valid reasons for a return or refund:
| Reason | Eligible? |
|---|---|
| Change of mind after purchase | ✗ No |
| Dislike of the product after receiving it | ✗ No |
| Size or colour preference (if the correct size/colour was delivered as ordered) | ✗ No |
| Minor colour variations due to photography or screen display | ✗ No |
| Product worn, used, or altered after delivery | ✗ No |
We encourage you to review product photos, descriptions, and dimensions carefully before placing an order.
5. How to Raise a Complaint
- Open the Ornamart app.
- Go to My Orders → select the order → tap Raise a Complaint.
- Select the reason and upload your unboxing video and any supporting photos.
- Submit the complaint within 2 days of delivery.
Our team will review your complaint and respond within 2 business days.
6. Return Process
If your return is approved:
- We will arrange a reverse pickup from your delivery address.
- Please keep the item in its original packaging.
- Once the item is received and inspected by the seller, your refund will be processed.
In some cases, the seller may choose to let you keep the item and still issue a refund (for low-value items where reverse shipping is not practical).
7. Refund Process
- Approved refunds are processed within 7–14 business days from the date of approval.
- Refunds are credited back to the original payment method (UPI, card, net banking, etc.) used at the time of purchase.
- You will receive a notification once the refund is initiated.
Refund timelines may vary slightly depending on your bank or payment provider.
8. Exchanges
We currently do not offer direct exchanges. If you received a wrong or defective item, please raise a return request and place a new order for the correct item.
9. Items Not Eligible for Return
- Items that have been worn, used, washed, or altered.
- Items returned without original packaging (where applicable).
- Items returned without a valid unboxing video for damage/wrong-item claims.
- Complaints raised after the 2-day window.
10. Contact Us
Ornamart Support
Email: support@ornamart.in
In-app: My Orders → Raise a Complaint
Website: ornamart.in
Platform terms
Privacy Policy
Effective April 18, 2026 · Updated August 6, 2026This Privacy Policy describes how Ornamart ("we", "us", or "our") collects, uses, stores, and protects your personal information when you use the Ornamart mobile application and website (collectively, the "Platform"). By using the Platform, you agree to the collection and use of information as described in this policy.
1. Who We Are
Ornamart is an e-commerce marketplace connecting buyers and sellers of traditional and fashion jewellery and ornaments, operating in India.
2. Information We Collect
2.1 Information You Provide
- Account information: Name, phone number, email address (optional), and profile photo.
- Address information: Delivery addresses, pickup addresses (for sellers), and pincode.
- Seller-specific information: Business name, GSTIN, bank account details (account number, IFSC), and identity/business verification documents.
- Payment information: Payment is processed entirely by Razorpay. We do not store card numbers, UPI IDs, or any raw payment credentials on our servers.
- Product content: Photos, videos, descriptions, and pricing uploaded by sellers.
- Order information: Items ordered, quantities, delivery details, and order status.
2.2 Information Collected Automatically
- Device information: Device model, operating system version, and unique device identifiers.
- App usage data: Screens visited, features used, and interaction patterns (used to improve the app).
- Location data: When you grant location permission (optional), we collect your device's GPS coordinates to auto-fill address fields and improve delivery accuracy. We store latitude and longitude alongside saved addresses. Location is accessed only when you tap "Use My Location" — we do not track your location in the background.
- Log data: Error logs, crash reports, and performance data collected via Firebase.
2.3 Information from Third Parties
- Razorpay: Payment status and transaction reference IDs (not raw payment credentials).
- Delhivery: Shipment tracking data and delivery status.
3. How We Use Your Information
We use the information we collect to:
- Create and manage your account.
- Process orders, payments, and shipments.
- Auto-fill address details when you use the "Use My Location" feature.
- Improve delivery accuracy by associating coordinates with saved addresses.
- Personalise what you see — your delivery address, pincode and location determine which sellers and products are serviceable and shown to you.
- Verify seller identity and business credentials (KYC).
- Calculate and process seller payouts and settlements.
- Send order updates, delivery notifications, and important account alerts.
- Resolve disputes, complaints, and support requests.
- Improve the Platform, fix bugs, and develop new features.
- Comply with applicable laws and regulations.
We do not sell your personal information to third parties.
We also do not track you: we do not link your data with third-party data for targeted advertising or advertising measurement, and we do not share it with data brokers.
4. Third-Party Services
We use the following third-party services that may collect or process your data:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Firebase (Google) | Authentication, database, storage, crash reporting | firebase.google.com/support/privacy |
| Razorpay | Payment processing. Razorpay may also process order-related contact details, device identifiers and usage data under its own policy for payments, fraud prevention, analytics and service improvement. | razorpay.com/privacy |
| Delhivery | Shipping and logistics | delhivery.com/privacy-policy |
5. Data Storage and Security
- All data is stored on Google Firebase servers, which are encrypted at rest and in transit (HTTPS/TLS).
- Seller bank account and KYC data is handled with restricted access and used only for payout processing.
- We implement reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
- No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
6. Data Retention
- Account data is retained as long as your account is active.
- Order data is retained for a minimum of 3 years for legal and financial compliance.
- Deleted accounts: Upon account deletion, personal data is removed within 30 days, except where retention is required by law (e.g., financial transaction records).
7. Your Rights
You have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete data.
- Delete your account and associated data (see Section 8).
- Withdraw consent for optional data uses (e.g., marketing communications).
To exercise these rights, contact us at support@ornamart.in.
8. Account Deletion
You can delete your account at any time:
- In-app: Go to Settings → Delete Account.
- Web: Visit ornamart.in/delete-account
Upon deletion, we will remove your profile, addresses, and personal data within 30 days. Order history and financial records may be retained as required by applicable law.
9. Children's Privacy
The Platform is intended for users aged 18 and above. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal data, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via the app or email. Continued use of the Platform after changes constitutes acceptance of the updated policy.
11. Contact Us
Ornamart
Email: support@ornamart.in
Website: ornamart.in
Seller terms
Seller Content Guidelines
Effective June 3, 2026 · Updated June 3, 2026These guidelines apply to all content you upload on Ornamart — product photos, videos, product names, descriptions, store names, and any other text or media. Violating these guidelines may result in your listing being removed, your account being suspended, or permanent termination of your seller account.
1. Prohibited Content
1.1 Adult, Explicit, or 18+ Content
You must not upload any content that is sexually explicit, suggestive, or intended for adults only. This includes:
- Nude or semi-nude images or videos
- Sexually suggestive poses, clothing, or product placements
- Adult-themed accessories or products of a sexual nature
- Lingerie or intimate apparel listed in a sexualised or explicit manner
Ornamart is a general-audience platform. All content must be appropriate for users of all ages.
1.2 Vulgar, Offensive, or Hateful Content
You must not include content that is:
- Vulgar, abusive, or uses profanity
- Offensive, derogatory, or disrespectful toward any individual, community, religion, gender, caste, nationality, or ethnic group
- Hateful, discriminatory, or promotes violence
- Mocking or designed to harass any person or group
This applies to product names, descriptions, tags, and any text or imagery visible in your uploads.
1.3 Prohibited Products
Ornamart is a jewellery and fashion accessories marketplace. You may not list:
- Weapons, sharp objects marketed as weapons, or replicas of weapons
- Narcotics, drugs, or drug paraphernalia
- Counterfeit, fake, or replica products (e.g., fake branded jewellery marketed as genuine)
- Products that infringe on another brand's trademark, copyright, or intellectual property
- Items that are banned or restricted under applicable Indian law
- Products making unverifiable medical or health claims (e.g., "this heals diseases")
- Any non-jewellery / non-fashion-accessory items unless explicitly approved by Ornamart
1.4 Misleading Content
You must not use content that is deceptive, misleading, or false, including:
- Representing a product with images of a different, higher-quality item
- Claiming a product is made of precious metals or gemstones when it is not
- Using inflated "original prices" to fake a discount
- Using unverifiable claims like "best in the world," "certified gold," or "government approved" without legitimate certification
1.5 Spam and Irrelevant Content
- Do not list duplicate products across multiple listings to game search rankings
- Do not use irrelevant keywords in product names or descriptions to manipulate search results
- Do not upload placeholder, test, or blank listings on the live platform
2. Privacy and Personal Information
2.1 No Contact Numbers
Do not include your mobile number, WhatsApp number, landline, or any other phone or contact number in product descriptions, names, images, videos, or any text field on the platform.
Ornamart handles all customer transactions and communication securely within the app. Sharing contact numbers encourages off-platform transactions, which removes buyer and seller protections and violates our Terms of Service.
2.2 No Personal or Business Addresses
Do not include your home address, shop address, warehouse address, or any physical location details in your product listings, descriptions, or profile text. Your pickup address is registered securely during seller verification and is only shared with our logistics partner (Delhivery) for shipment pickup — it is never visible to customers.
2.3 No Social Media Profiles or External Links
Do not include links, usernames, handles, or references to any social media accounts in your product content or profile. This includes:
- Instagram or Facebook page links or usernames (e.g.,
@yourshopname) - YouTube channel names or links
- WhatsApp Business numbers or links
- Telegram handles or group links
- Any other external platform link or handle
Driving customers off-platform is a violation of our Terms of Service. All transactions must happen within the app to ensure both you and your customers are protected.
2.4 No Other Personal Information
Do not include in listings or images: government ID numbers (Aadhaar, PAN, GSTIN), bank account numbers or UPI IDs, email addresses for direct customer contact, or names and contact details of employees or staff.
3. Image and Video Standards
3.1 What Your Images Must Show
- The actual product you are selling, in full
- All angles where applicable (front, back, detail shots)
- Accurate colours — avoid heavy filters that misrepresent the product's true appearance
3.2 What Your Images Must Not Contain
- Personal contact numbers, addresses, social media handles, or watermarks with off-platform identifiers
- Stock photos that are not of your actual product
- Blurry, dark, or otherwise unusable images (at least 1 clear image is required, with at least 2 media files — photos and/or videos — in total)
- Any prohibited content listed in Section 1 above
- Competitor brand logos or references
3.3 Video Standards
- Videos must be of the actual product
- Maximum 2 minutes per video
- Must not contain promotional content redirecting customers to external platforms
- Same content restrictions as images apply
4. Your Responsibility
You are solely responsible for the content you upload to Ornamart. By listing a product, you confirm that:
- You have the right to sell the product
- The content does not violate any third-party intellectual property rights
- The content complies with all applicable Indian laws
- The content meets these guidelines
Ornamart reserves the right to remove any listing or account that violates these guidelines, with or without prior notice, at its sole discretion.
5. Reporting Violations
If you come across a listing that violates these guidelines, report it to us:
Ornamart Seller Support
Email: support@ornamart.in
Website: ornamart.in
6. Updates to These Guidelines
Ornamart may update these guidelines as the platform grows. You will be notified of significant changes via the app. Continued use of the platform after changes constitutes acceptance of the updated guidelines.
Seller terms
Seller Refund & Cost-Sharing Terms
Effective April 18, 2026 · Updated June 30, 2026This document explains how returns, refunds, and associated costs are handled between Ornamart and its sellers. Please read this carefully — understanding these terms will help you manage your business on the platform effectively.
1. Why Ornamart Handles Customer Refunds
As an e-commerce platform, Ornamart is the entity the customer transacts with. When a customer pays, they pay Ornamart (via Razorpay). When a refund is due, the customer expects Ornamart to issue it — they do not deal directly with your bank account.
Under RBI-linked guidelines and the Consumer Protection (E-Commerce) Rules, Ornamart must process all eligible refunds to customers within a reasonable timeframe, typically 7–14 business days from approval.
Ornamart pays the customer the refund amount directly (via Razorpay, wallet, etc.).
Ornamart then recovers the applicable costs from you via a deduction from your payout/settlement.
You are never asked to transfer money back to Ornamart by a separate bank transfer. All adjustments happen through your payout.
2. When a Refund or Return Is Triggered
A refund or return is initiated only in the following cases (as per our Return, Refund & Exchange Policy):
- Item damaged or broken on delivery
- Wrong item, colour, or quantity delivered
- Item materially not matching the listing description or images
- Item lost in transit
Refunds are not issued for change of mind, size/colour preference, or personal dislike. This protects you from frivolous returns.
2A. Seller-Initiated Order Cancellation / Rejection
If you cancel or reject an order after the customer has paid and payment has been captured, the following applies:
What happens to the customer
- The customer is notified in the app that the seller cancelled the order.
- A full refund is initiated to the customer's original payment method (UPI, card, netbanking, wallet, etc.).
- The refund is processed via Razorpay at normal speed and typically reaches the customer within 5–7 business days from the date of cancellation.
- The customer's order detail screen will show the cancellation status and the refund timeline.
What happens to you (the seller)
- You will be charged the applicable payment gateway charge recovery incurred when the customer made the payment. The current applicable rate is displayed in the Ornamart app.
- This is a contractual cost recovery, not a platform commission. Ornamart absorbs this cost when you cancel and recovers the applicable amount from you, with no markup.
- This charge is deducted from your next settlement. It will appear as a "Order cancellation — payment gateway charge recovery" line item in your settlement statement.
- You will not be charged platform commission for cancelled orders — only the applicable payment gateway charge recovery.
Why this charge applies
When a customer pays, Razorpay charges a payment gateway fee at the time of capture. When you cancel the order, Ornamart initiates a full refund to the customer — but Razorpay does not refund the gateway fee it already collected. This is an actual out-of-pocket cost Ornamart incurred as a result of your cancellation. By using this platform, you agree that this cost is recoverable from you in such cases.
Cancellation reasons
When cancelling an order, you must select one of the following reasons:
- Out of stock — Product is no longer available (you will be prompted to update your stock)
- Wrong product listed — Incorrect product was displayed on the listing
- Pricing error — Product was listed at an incorrect price
- Unable to fulfil — You are unable to process this order for another reason
- Other — Any other reason
Minimising cancellations
3. What Costs the Seller Bears
When a valid return or refund is approved, the following costs are deducted from your payout:
3.1 Product Value
The full refund amount paid to the customer is treated as a seller loss. This is the price the customer paid for the product.
3.2 Forward Shipping
The shipping cost charged for delivering the item to the customer is also deducted from your payout.
3.3 Reverse Shipping
If the item needs to be returned to you (reverse pickup), Ornamart arranges and initially funds the reverse shipping through our courier partner. This cost is then deducted from your payout.
You have a choice:
Ornamart will communicate with you to confirm your preference before arranging a reverse pickup.
4. Summary of Cost Responsibility
| Cost | Who Bears It |
|---|---|
| Product value (refund amount) | Seller — deducted from payout |
| Forward shipping cost | Seller — deducted from payout |
| Reverse shipping cost (if item returned) | Seller — deducted from payout |
| Customer-facing refund payment (via Razorpay) | Ornamart pays first, then recovers from seller payout |
5. What Ornamart Bears (Not Deducted from Seller)
The following costs are Ornamart's responsibility and are not deducted from your payout:
- Goodwill refunds / credits: If Ornamart refunds or credits a customer due to a logistics delay or app error on our side, and the product itself is fine, that cost is borne entirely by Ornamart.
- Platform-run promo cashbacks / coupons: Any discount or coupon funded by Ornamart (not by you) is 100% Ornamart's cost. If you did not offer the discount, you do not bear it.
- Forward shipping subsidies: If Ornamart runs a "free shipping" campaign and covers part of the forward freight beyond what you already pay, that additional subsidy is Ornamart's cost.
6. How Deductions Appear in Your Payout
All deductions are reflected in your settlement statement. You will see:
- Order value credited
- Ornamart platform commission deducted
- Shipping charges deducted
- Any refund-related deductions (product value, forward shipping, reverse shipping) clearly itemised
- Applicable GST TCS deducted
- Applicable IT TDS deducted, where required
You will receive a notification when a refund deduction is applied to your account.
7. Dispute Process
If you believe a refund deduction was applied incorrectly:
- Contact Ornamart support at support@ornamart.in within 7 days of the deduction.
- Provide the order ID and your reason for disputing the deduction.
- Ornamart will review and respond within 5 business days.
9. Tips to Minimise Returns
- Use accurate, high-quality photos that represent the actual product.
- Write clear descriptions including material, dimensions, and any variations.
- Package items securely to prevent transit damage.
- Fulfil orders with the correct item, colour, and quantity as ordered.
- Keep your listings updated — remove out-of-stock items promptly.
10. Tax Deductions — GST TCS & IT TDS
As an e-commerce marketplace, Ornamart collects and deducts applicable taxes on your behalf as required by law. These are not additional charges — they are advance tax payments that you may claim credit for when filing your returns.
10.1 GST Tax Collected at Source (TCS) — Section 52, CGST Act
What it is: Ornamart collects GST TCS on applicable sales you make through the platform.
Rate and threshold: The current applicable rate, threshold and tax treatment are displayed in the Ornamart app and settlement statement.
How to claim it back: Ornamart files GSTR-8 and remits applicable TCS to the government. The amount is reflected in your GST records, subject to applicable tax processes, and may be claimed as credit when filing your GST returns.
10.2 Income Tax TDS — Section 194-O, Income Tax Act
What it is: Ornamart deducts applicable Income Tax TDS when your settlement is processed.
Rate and threshold: The current applicable rate, threshold, seller-type treatment and calculation basis are displayed in the Ornamart app and settlement statement.
How to claim it back: Applicable TDS deducted by Ornamart is deposited with the Income Tax Department and reflected in Form 26AS, subject to applicable tax processes. You may claim it as a tax credit when filing your Income Tax Return.
10.3 Summary of Tax Deductions
| Tax | Rate | Threshold | Basis | How to Claim |
|---|---|---|---|---|
| GST TCS (Sec 52) | Current applicable rate shown in app | Current applicable threshold shown in app | As required by applicable law | Credit in GST return, where applicable |
| IT TDS (Sec 194-O) | Current applicable rate shown in app | Current applicable threshold shown in app | As required by applicable law | Credit in ITR, where applicable |
11. Contact Us
Ornamart Seller Support
Email: support@ornamart.in
Website: ornamart.in
Seller terms
Seller Account Enforcement
Effective June 10, 2026 · Updated June 10, 2026Ornamart maintains the integrity of the marketplace by enforcing compliance with its policies. This document defines the conditions under which a seller account may be restricted, suspended, or permanently banned, and how those decisions are made and communicated.
1. Ornamart's Right to Act
Ornamart reserves the right to apply enforcement actions — including restrictions, suspension, or permanent bans — to any seller account at its sole discretion, at any time, with or without prior notice, when a seller is found to be in violation of:
- These Terms of Service
- Seller Content Guidelines
- Seller Refund & Cost-Sharing Terms
- GST and Income Tax compliance obligations
- Any applicable Indian law or regulation
By registering as a seller, you acknowledge and accept this right.
2. Enforcement Tiers
⚠️ Warning
Issued for first-time or minor violations. No access changes. Seller is notified with required corrective action.
🔒 Restricted
Admin-applied. Products hidden, no new orders. Seller can still fulfil existing unshipped orders and buy wholesale.
🚫 Suspended
Admin-applied. All seller access blocked except viewing past orders. Payouts placed on hold pending investigation.
⛔ Banned
Complete block. Unshipped orders auto-cancelled and buyers refunded. Future registration using the same identity rejected.
2.1 Warning — Triggers
- First-instance order cancellation without a valid reason
- Minor content guideline violation (e.g., phone number in a description)
- Inaccurate stock causing a single unfulfillable order
- Slow order processing beyond stated handling time
2.2 Restricted — Triggers
- Repeated order cancellations (3 or more within 30 days, or 5+ in any 90-day period)
- Repeated content guideline violations after warnings
- Listing non-jewellery items or prohibited products
- Sharing off-platform contact details after a prior warning
- Failure to fulfil orders for 5+ business days without a valid reason
- Customer complaints indicating a pattern of misrepresentation
2.3 Suspended — Triggers
- Fraudulent business registration or submitting fake GST/KYC documents
- Deliberate misrepresentation of products across multiple orders
- Sustained high rate of refunds or returns due to seller fault
- Driving customers off-platform to transact outside the app
- Severe or repeated content guideline violations (explicit content, hate speech, etc.)
- Non-compliance with GST filing obligations that expose Ornamart to legal or tax risk
- Chargeback or payment fraud detected on the seller's payouts
2.4 Banned — Triggers
- Listing or selling real/precious jewellery (gold, silver, diamond, platinum, etc.) in violation of the platform's imitation-only rule
- Identity fraud or impersonation
- Severe payment fraud or verified financial misconduct
- Legal proceedings or court orders involving the seller
- Repeated suspension with continued non-compliance after reinstatement
- Deliberate manipulation of the platform's review, search, or ranking systems
- Involvement in activities that violate Indian law (prohibited goods, money laundering, etc.)
3. Specific Enforcement Triggers
3.1 Order Cancellation Abuse
Every cancellation is recorded and monitored for patterns:
- Warning: 2 cancellations within 30 days
- Restriction: 3+ within 30 days, or 5+ in any rolling 90-day period
- Suspension: Persistent high cancellation rate after restriction, or evidence that cancellations are used to avoid fulfilling higher-priced orders
3.2 Off-Platform Transaction Attempts
Sharing contact details, social media handles, payment links, or bank details in listings, images, or messages to drive transactions outside the app is a direct violation.
- 1st instance: Warning + listing removal
- 2nd instance: Restriction
- 3rd instance or deliberate pattern: Suspension or ban
3.3 Fake or Prohibited Products
Listing counterfeit goods, goods misrepresented as precious jewellery, or prohibited products results in immediate listing removal. Repeat or deliberate violations result in suspension or ban without prior warning.
3.4 Review and Ranking Manipulation
Creating fake buyer accounts, incentivising positive reviews, suppressing negative reviews, or gaming search rankings is strictly prohibited. Detected violations result in immediate restriction and may escalate to suspension or ban.
3.5 High Return and Refund Rate
Sellers with a return rate above 10% of total orders in any rolling 30-day period — where returns are attributable to the seller (wrong items, inaccurate listings, damaged packaging) — are subject to restriction pending investigation.
3.6 Tax and Compliance Non-Compliance
Sellers found to have provided false GST details, or whose GST registration has been cancelled by tax authorities, will be suspended until valid compliance is restored. Continued non-compliance results in a permanent ban.
4. Effect on Payouts During Enforcement
| Status | Effect on Payouts |
|---|---|
| Warning | No effect |
| Restricted | Payouts continue normally for delivered orders |
| Suspended | Payouts placed on hold pending investigation; released once matter is resolved |
| Banned | Mandatory 30-day hold; payouts for delivered orders released after all deductions, refunds, and recoveries are applied. Unshipped orders refunded to buyers. |
5. Communication of Actions
All enforcement actions are communicated to the seller via the registered mobile number and/or email on file. Warnings and restrictions include the violation description and the corrective action required. Suspensions and bans include the reason and whether an appeal is possible.
6. Appeals Process
Sellers who believe an enforcement action was applied in error may appeal within 14 days of the action:
Email: support@ornamart.in
Subject format: APPEAL - [Your Seller ID] - [Action Type]
Your appeal must include:
- The specific action being appealed
- Your explanation of why the action was incorrect
- Any supporting evidence (photos, documents, screenshots)
Ornamart will review and respond within 10 business days. The decision made after appeal review is final.
7. Reinstatement
Sellers whose accounts were restricted or suspended (not banned) may apply for reinstatement after:
- Completing any corrective actions stated in the enforcement notice
- Waiting through any mandatory hold period specified
- Passing a re-review by the Ornamart seller compliance team
Reinstatement is at Ornamart's discretion and is not guaranteed. A reinstated account is placed on a monitoring period. A second suspension within 6 months of reinstatement will result in a permanent ban without further appeal.
8. Contact
Ornamart Seller Support
Email: support@ornamart.in
Website: ornamart.in
Seller terms
Seller Listing Policy (HSN 7117)
Effective June 24, 2026 · Updated June 24, 2026Ornamart is a marketplace exclusively for fashion and imitation jewellery. All products listed on the platform must correctly fall under HSN Chapter 71, Heading 7117 — Imitation Jewellery — as defined under the Indian GST tariff schedule. This policy sets out how sellers must classify, describe, and list their products to remain compliant with both Ornamart's platform rules and applicable Indian tax law.
HSN 7117 covers imitation jewellery — articles of personal adornment not made of precious metals (gold, silver, platinum) or precious/semi-precious stones. This includes jewellery made of base metals (brass, copper, zinc alloy), plastics, glass, synthetic resins, leather, textile, and similar materials. The applicable GST rate is determined under applicable law and shown in the Ornamart app.
1. HSN 7117 Sub-Classifications
When listing on Ornamart, use the sub-heading that most accurately describes your product's primary material:
| HSN Code | Description | Examples |
|---|---|---|
| 7117 11 | Cuff-links and studs of base metal (whether or not plated) | Metal cufflinks, shirt studs, collar pins |
| 7117 19 | Other imitation jewellery of base metal (whether or not plated with precious metal) | Brass necklaces, copper bangles, zinc alloy rings, gold/silver-plated sets, oxidised jewellery |
| 7117 90 | Other imitation jewellery (non-metal primary material) | Plastic earrings, glass beads, resin jewellery, fabric jewellery, thread bangles, shell jewellery |
2. Products Eligible to List on Ornamart
Only the following product types may be listed on the platform:
- Necklaces, chains, and pendants made of non-precious materials
- Earrings (studs, hoops, jhumkas, chandbalis) made of non-precious materials
- Bangles and bracelets (excluding pure gold/silver)
- Rings (non-precious metal or non-precious stone)
- Maang tikka, nath, payal, kamarband, and other traditional jewellery pieces made of non-precious materials
- Anklets, toe rings, armlets, and similar adornments
- Jewellery sets combining any of the above
- Hair accessories classified as jewellery (e.g., embellished hairpins, juda pins)
- Men's jewellery — cufflinks, brooches, tie pins — of non-precious material
3. Products NOT Eligible to List
The following must not be listed on Ornamart under any circumstances:
- Genuine precious metal jewellery — articles hallmarked as BIS 916 gold, 925 silver, or platinum (these fall under HSN 7113/7114, not 7117)
- Genuine precious or semi-precious gemstones — certified diamonds, rubies, emeralds, sapphires, etc. (HSN 7102–7104)
- Watches or clocks (HSN Chapter 91)
- Non-jewellery fashion accessories — handbags, belts, scarves, sunglasses — unless explicitly pre-approved by Ornamart
- Any product requiring a separate regulatory licence (e.g., items with pharmaceutical claims)
4. Mandatory Listing Information
Every product listing must accurately include the following:
4.1 Product Name
- Must clearly describe the item type (e.g., "Oxidised Brass Jhumka Earrings", "Gold-Plated Kundan Necklace Set")
- Must not use terms like "gold", "silver", "diamond", or "hallmarked" to imply genuine precious materials unless the product is genuinely plated (in which case, use "gold-plated", "silver-plated")
- Must not use terms like "real", "pure", "original", or "certified" in a way that implies precious metal or stone content
4.2 Product Description
- State the primary material clearly (e.g., brass, zinc alloy, acrylic, glass, fabric)
- Mention plating type if applicable (e.g., gold-plated, rhodium-plated, antique-finish)
- Include approximate dimensions or weight where relevant
- For sets, list all included pieces (e.g., "Includes: 1 necklace, 2 earrings, 1 maang tikka")
4.3 Product Images
- At least 1 clear image of the actual product you are shipping, and at least 2 media files (photos and/or videos combined) in total
- Images must accurately represent the colour and finish — heavy colour filters that misrepresent the product are not allowed
- Scale references (e.g., a hand model wearing the jewellery) are encouraged but optional
5. Prohibited Representations
You must not:
- Claim a product is "real gold" or "real silver" when it is plated or base metal
- Use BIS or hallmark logos/images unless the product is genuinely hallmarked
- Show GIA, IGI, or other gemological certificates in listings for non-genuine stones
- Price a product in a range that implies precious metal content to mislead buyers
- Use phrases such as "as good as gold", "pure look", or similar language designed to confuse buyers about authenticity
- List a product under a misleading category to bypass platform filters
6. GST Compliance for Sellers
Ornamart collects and remits GST on all customer-facing transactions on your behalf as a marketplace operator under the GST TCS (Tax Collected at Source) provisions. However, as a seller, you remain independently responsible for:
- Maintaining your own GST registration (if your annual turnover exceeds the applicable threshold)
- Filing your own GSTR-1, GSTR-3B, and other applicable returns
- Correctly reporting sales made through Ornamart in your GST filings using the TCS certificate Ornamart provides
- Ensuring your seller price (SelP) and HSN codes are consistent with your own invoicing and books
7. Platform Enforcement
Ornamart monitors listings for compliance with this policy. Violations may result in:
- Listing removal — the specific non-compliant product is taken down without prior notice
- Listing correction request — you will be asked to update the product name, description, or images
- Account suspension — repeated or severe violations, or any deliberate misrepresentation of precious content, will result in account suspension
- Permanent ban — fraud or consumer deception that results in customer complaints or legal escalation
For the full enforcement and appeals process, refer to the Account Enforcement Policy.
8. Seller Responsibility
By listing a product on Ornamart, you confirm that:
- The product correctly falls under HSN 7117 (imitation jewellery)
- All descriptions and images accurately represent the actual item being sold
- You are not misrepresenting the material, finish, or any other attribute
- You hold the right to sell the product and it does not infringe any third-party intellectual property rights
- The product complies with all applicable Indian laws and regulations
9. Questions and Support
If you are unsure whether a product qualifies for listing or which sub-heading to use, contact seller support before publishing:
Ornamart Seller Support
Email: support@ornamart.in
Website: ornamart.in
10. Updates to This Policy
Ornamart may update this policy to reflect changes in GST law, HSN classifications, or platform requirements. Significant changes will be communicated via the app. Continued use of the platform after an update constitutes acceptance of the revised policy.